Rooted in the core value of “Perception Beyond Genre”, PBG is an artist brand that embodies fresh perspectives, transcending the boundaries between daily life and art. We strive to present unparalleled and limitless inspirations, leading the innovative flow in the art scene. As PBG’s value lies in the intrinsic philosophy and narrative of artists, it is dedicated to discovering and managing artists who possess distinctive characteristics and immense potential as well as representing and nurturing the their growth and development. To accomplish this, PBG engages in diverse activities ranging from organizing domestic and international exhibitions to participating in renowned art fairs across the globe and beyond. Meanwhile at Print Bakery, a prominent art commerce platform in Korea we operate, we curate a bridge between the public and exquisite artworks through brand collaborations that utilize IP and public art. We inspire individuals who shape the world to embark their own journey to explore their identity through art.

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