Founded in 2017, PBG is an artist-brand that embodies fresh perspectives under the philosophy of “Perception Beyond Genre.” We strive to present unparalleled and limitless inspirations in every possible way. Representing a competitive roster of artists, PBG strives to nurture their artistic growth through systematic programs such as overseas residencies. Meanwhile at Print Bakery, the leading art-commerce platform in Korea, we curate and distribute an extensive variety of limited print editions, art-goods and crafts, bridging between artists and greater number of audience so that art can be appreciated in everyday-context. In March 2026, PBG successfully launched its first outpost in Le Marais area, Paris, France, marking a significant milestone of the gallery. Another milestone is PBG Dosan, a flagship gallery which opened in the following month in the heart of affluent Gangnam district in Seoul. These strategic footholds will strengthen the gallery's presence and work as trailblazers of the new paradigms in art markets across the world.